In short, Commuter is the “Online IKEA of Bike.” Commuter integrates the best bike component manufacturers in Taiwan, modelized and simplify a bike into 5~10 standard components, enabling consumers to easily customize their ideal bikes online. After customization, the components will be directly shipped to home and let the consumers self-assemble their bike like IKEA furniture. Afterwards, consumers can order components and tools online to change, repair, upgrade their own bike. Commuter’s goal is to re-design Urban Bike Life by Authenticity and Technology. We aim at Europe as the target market.